Category Archives:Latest Deals
DoE – London Bike Fitting Studio

DoE ‘Founder Membership’

We are very excited to announce we are just about to open our new cycling and triathlon studio … Department of Endurance!

This past year we’ve been putting together a state-of-the-art bike fitting studio which will showcase the GURU dynamic fit unit (DFU). This is the worlds first and only ‘fully’ motorised bike fitting system. The GURU Fit System enables cyclists of all ages and ability levels to find the perfect bike and riding position to match their personal preferences.

At our Fulham Rd based studio we will be offering a range of professional bike fitting services ranging from a basic bike finder fit to fully optimised road and triathlon fits. Whilst we pride ourselves in offering impartial advice on which bike brand and model is correct for you using the GURU system, we will also have some great road and triathlon bike builds in house to show you our build craftsmanship and range of brands. Our aim is to offer you the best professional advice in the area and help you improve as a cyclist and/or triathlete by holistically improving your position, your fitness and your equipment.

Our new website will also launch soon which will go into depth about our fitting philosophies and different fit packages, plus our other services which will include servicing, products and coaching.

To kick things off we are offering an amazing FOUNDER MEMBERSHIP package before we open, which is open to only 40 members. This is an amazing deal incorporating our fitting, servicing and coaching services … plus an exclusive DoE cycling jersey!!

As a Founder Member of the Department of Endurance you will receive the following amazing package which is worth over £500, so saving you over £200. We will be running a few packages when we open but this is an extra special one time deal for those looking to show support from the start and get all these services priority booked from the go!!!
DoE GURU Optimised BikeFit …

This is our top of the range GURU bike fit where we take everything into consideration. Whether you’re a road, triathlon, mountain or recreational rider we will either get you into the best possible position on your existing bike or give you a number of bike solutions if looking to purchase a new bike. The fit will include in-depth power output, real-time body angle tracking and GURU Virtual Ride™ where we will look at everything including cleat position, knee tracking, saddle height & fore-aft, bar reach & drop, in addition to giving advice on saddles, pedals, spindles, crank length, bar width & ergonomics and power/gps devices.

DoE MOT Bike Service …
The DoE MOT includes a full safety check with all nuts and bolts checked and correctly torqued, headset checked/tensioned and bottom bracket checked. All cables checked and replaced if necessary. Brakes adjusted and pads replaced if necessary. Gear indexing checked/adjusted. Wheels trued and Drivetrain cleaned, degreased and re-lubed. Chain checked for wear and replaced if necessary. Any parts will be extra but we will call you before we replace them and give a breakdown of costs. If looking for a complete strip down we can talk you through our ‘Full Monty’ service!
DoE 121 Coaching Session …
Once your position is dialled in and your bike is running like new, we’ll help fine tune your skills and fitness ready to smash this years goals. This is where a coach can be invaluable in helping you plan your training, identify areas of weakness, help improve technique and develop your fitness through the correct strength, speed and stamina training. Included in the founder membership is a 1hr coaching session to get you started using either a variety of indoor equipment including bike power trainers, treadmills and weights or as an outdoor training session for any discipline.
DoE ‘Founder Member’ Jersey …

As a Founder Member of DoE you will receive a limited edition DoE Cycling Jersey to hit Richmond Park or the Surrey Hills in style! These slick cut jerseys designed by Milltag.CC use a high wicking Coolplus micro-fibre material with a club cut body and soft cuff, with a racier elastane collar and sleeves for increased aerodynamics. They have a full hidden zip, silicon gripper strip on the hem, three rear pockets with extra hidden zip pocket and flat-lock seams for comfort. They are the perfect mix of being streamline, comfortable .. and looking great!

DoE £25 Fit Gift Voucher …

Show your friends or riding buddies some love with this £25 Fit Gift Voucher. This entitles any named friend, partner or family member a £25 discount off any of our bike fits ranging from a basic ‘BikeFinder’ Fit to a more advanced ‘Optimised’ Fit. In addition to having the worlds most advanced dynamic fitting unit and software, we are proud to say at DoE we also have the only 2 F.I.S.T (Fitting Institute of SlowTwitch) certified bike fitting experts in London to put you and your friends in the most powerful, aerodynamic position that your body can comfortably accommodate.

DoE Grand Tour Events …

As our new studio launches in May, so does the first of the Grand Tours. The Giro d’Italia gets rocking and rolling on the 6th May until the 29th May, followed by the Tour de France in July and Veulta a Espana in August. As a Founder Member we will be doing 3 special out-rides near the end of each of these major races followed by a social event later that day where we can all watch and enjoy that days stage over some good food and drink at the studio. We will be organising some other rides and events through the year, but this will just be for out 40 founder members.

DoE V.I.P Benefits …

The last part to this amazing Founders Membership package is you will receive V.I.P. benefits through the year of your membership. This will include priority bookings on all Bike Fits, Bike Servicing and Coaching Appointments. Any studio display bikes, wheels or other kit you will have the option and first refusal to buy at a discounted price at the end of the season. We will also hold a variety of FM only competitions and exclusive offers through the year on services and products. Plus we might even let you hang out with us after hours … what more do you want! 😉


As you can see this really is an amazing pre-opening offer and for that reason it is strictly limited to the first and ONLY 40 MEMBERSHIP’S. Once these places are taken then we will be releasing our regular memberships and packages when we open.

To find out more or become a Department of Endurance original founder member please contact us by either calling or mailing us now:


CALL US: 0207 013 0707

MOBILES:07944 801662 (PAT) 07899 667939 (BEN)